Food Marketer / Marketing Manager
Whether you focus on packaging, social media, consumer research or advertising, marketing encompasses many different aspects of building and maintaining the company’s brand and image, as well as marketing new and existing products on a specific selling point.
Food marketers are responsible for all the marketing surrounding food products and overall ensuring the product succeeds. They are in charge of developing branding and innovation strategies for various brands. Additionally, they use consumer and marketplace data to understand demographics, psycho-graphics and follow any trends which may aid in the selling of their product.
Marketers play a large role in development as they have more insight into the industry through the tasks in their daily job. Many times it is the marketing team who comes up with a product concept and asks the R&D team to develop it. For example, through research a marketer might notice that ethnic foods are beginning to trend on the internet. Wanting to follow this trend they request R&D to develop a new product which incorporates ethnic flavors.